Our Proposition |
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The National Mentoring Program enables a corporation to get the best possible return on its philanthropic dollars. The NMP can ethically double your money and double your corporate value in the minds of key consumers. |
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The National Mentoring Program is a corporate-leadership strategy that encourages principled community development while providing funds for charities, postsecondary institutions and their students. |
Old Philanthropy
M + A = R
Media plus the awareness it generates equals a company’s reputation. |
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New Philanthropy
M + A + I = SR
Media plus the awareness it generates plus interaction with the brand equals sustainable reputation
THE NMP builds brand values |
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- The National Mentoring Program creates buzz…
There is a difference between buzz and media…
- The National Mentoring Program creates stories about people not companies
- The old model for corporate philanthropy reflects the institutionalization of giving through a shotgun approach
- The new model represents an ethical approach to building reputation through people
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The National Mentoring Program is based on the eight new economic realities the 2008 economy is driving [more] |
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Who are the people behind the National Mentoring Program? Read their bios here. [more] |
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What else should
you know…
The NMP increases media awareness which, in turn, affects reputation, but this program takes it one step further and creates loyalty to the brand — sustainability — based on interacting with the brand on a personal level.
In today’s media-frenzied world, everyone develops fragmented philanthropy programs to get news …fragmented stories for a fragmented world… we connect stakeholders through an organic social program ….in a complex world we connect the dots
View the chart.
Access to government is harder than ever… we give government officials a reason to call you …ethically and honestly |
