Bios

Mary E. Donohue… Founder/Principle 

Mary Donohue boasts a history of achievement in public relations, operations and management, evidenced by the sales growth her efforts have realized, by her rapid advancement with such companies as Molson Sports and Entertainment, Standard Broadcasting, the University of Toronto, Toronto-Dominion Bank and Nike and by the many awards she has received in her career. She designed and directed the implementation of the renewal of the Molson Indy Festival Foundation, an international corporate charity. Ms. Donohue earned a Masters in Education magna cum laude from Central Michigan University and she is currently enrolled in the doctoral program at Central Michigan University. She has been nominated to the Globe and Mail’s Top 40 under 40 and has been awarded Canada’s Centennial Achievement Medal for her philanthropic work. (She has been referred to by her colleagues as a gregarious “firecracker” who gets the job done.”)

Robert Hutton…  Principle

Over the past two decades Robert has developed and managed in-house departments responsible for the marketing, supply chain and customer relations, repositioning and recovery, external relations and general management. Robert, as a general marketing practitioner has exceptional insight into formulating convergent strategies to link consumer behaviour with the attitudinal insights provided by customized research. With the NMP he is involved in complex research designs, starting with survey objective refinement and detailed analytical methodology design, survey variable selection and questionnaire development and sample design, through to data preparation and statistical analysis, contributing to final reporting. Robert has extensive experience in advanced research design and analysis, particularly in the areas of loyalty, branding, advertising testing, segmentation, perceptual mapping, innovative online design, panel building, and conjoint analysis. He has an operational understanding of the major multivariate statistical analysis areas that contribute to thoughtful marketing analysis of survey research. Robert’s multi-country research experience encompasses Asia Pacific, Europe and throughout North America.

Paul Brent…Writer

Toronto journalist and author.

Paul has been a business journalist for 20 years covering everything from retail and marketing to mining. He was a columnist and reporter with the Financial Post and Bloomberg News and created the National Post’s much-read Monday Marketing section following the launch of the National Post in 1998. He is author of the best-selling 2005 book Lager Heads: Labatt and Molson Face Off for Canada’s Beer Money.

Currently a freelance writer, Paul writes for Marketing magazine, and the U.K.’s Brewers’ Guardian and newspapers, including The Globe and Mail and National Post.